Citroën to Exit Australian Market After 101 Years: What It Means for Melbourne Drivers

In a surprising move that marks the end of an era, Citroën has announced its exit from the Australian market, bringing an end to its 101-year history in the country. This decision, which will see Citroën stop selling new vehicles in Australia by the end of 2024, has sent ripples through the automotive industry and raised questions about the future of European car brands in Australia. As Citroën prepares to bow out, Melbourne drivers and car enthusiasts are left to reflect on the brand’s legacy and what this means for the automotive landscape moving forward.

 

A Century of Citroën in Australia

Citroën’s journey in Australia began over a century ago, with the brand becoming synonymous with innovative design, quirky aesthetics, and a unique driving experience. The French automaker, known for iconic models like the Citroën 2CV and DS, has had a loyal following in Australia despite never achieving the mainstream success of some of its competitors.

In recent years, however, Citroën’s presence in Australia has waned. The brand struggled to compete in a crowded market, facing stiff competition from both mainstream and luxury car manufacturers. With only a handful of models in its line-up, including the C3, C4, and C5 Aircross, Citroën’s sales have steadily declined. In 2023, the brand sold fewer than 500 vehicles in Australia, a stark contrast to the tens of thousands of units sold by its competitors.

 

The Decision to Exit: A Strategic Shift

The decision to exit the Australian market is part of a broader strategic shift by Citroën’s parent company, Stellantis. As the company looks to streamline its operations and focus on key markets, Australia has been deemed non-essential for the Citroën brand. Instead, Stellantis will channel its efforts into growing the Peugeot brand, which will continue to be sold in Australia.

Stellantis has confirmed that Peugeot will remain in Australia, and the company plans to bolster the brand’s presence with new models and increased marketing efforts. This move aligns with Stellantis’s global strategy to prioritize markets and brands that offer the greatest potential for growth and profitability.

 

The Impact on Current Citroën Owners

For current Citroën owners in Melbourne and across Australia, the brand’s exit raises concerns about ongoing support, servicing, and parts availability. Stellantis has assured customers that existing Citroën vehicles will continue to be supported through after-sales services, including servicing, repairs, and parts supply. Peugeot dealerships, including Regan Peugeot in Melbourne, will likely play a key role in providing this support, ensuring that Citroën owners are not left in the lurch.

However, with no new Citroën vehicles entering the market after 2024, the resale value of these cars may be impacted. Current owners may want to consider their options, including trading in their Citroën for a Peugeot or another brand that will continue to be sold and supported in Australia.

 

What This Means for Peugeot in Australia

While Citroën’s departure is undoubtedly a loss for the Australian automotive landscape, it presents an opportunity for Peugeot to strengthen its position in the market. Peugeot, also a French brand under the Stellantis umbrella, has enjoyed a more consistent presence in Australia and has a broader range of vehicles that appeal to a wide audience.

Peugeot’s commitment to the Australian market is evident in its plans to introduce new models, including electric and hybrid vehicles, which align with the growing demand for eco-friendly options. For Melbourne drivers, this means more choices and continued access to stylish, innovative vehicles that combine French flair with practicality.

At Regan Peugeot, we’re excited about the future and look forward to helping our customers explore the latest offerings from Peugeot. Whether you’re a current Citroën owner looking for your next car or simply interested in the latest developments in the automotive world, our team is here to provide expert advice and support.

 

The Future of European Car Brands in Australia

Citroën’s exit from Australia raises questions about the future of other niche European car brands in the country. As the automotive industry continues to evolve, with a growing emphasis on electrification and sustainability, brands that fail to adapt to these trends may struggle to survive in competitive markets like Australia.

For Melbourne drivers, the departure of Citroën serves as a reminder of the importance of choosing a brand with a strong, long-term commitment to the market. Peugeot’s ongoing presence in Australia, supported by Stellantis’s strategic focus, makes it a reliable choice for those who appreciate European design and engineering.

 

Conclusion

As Citroën prepares to leave Australia, it’s the end of an era for a brand that has brought unique, innovative vehicles to our roads for over a century. While this news may be disappointing for Citroën fans, it also marks a new chapter for Peugeot in Australia. At Regan Peugeot, we’re committed to helping Melbourne drivers navigate these changes and find the perfect vehicle to meet their needs.

If you’re a current Citroën owner or simply interested in learning more about Peugeot’s exciting line-up, visit Regan Peugeot in Melbourne. Our team is ready to assist you with expert advice, exceptional service, and a range of vehicles that represent the future of European motoring in Australia.

 

 

FAQs

Q: Will Citroën vehicles still be supported in Australia after the brand exits?
A: Yes, Stellantis has confirmed that existing Citroën vehicles will continue to receive after-sales support, including servicing and parts availability. Peugeot dealerships, including Regan Peugeot, will likely play a key role in providing this support.

Q: What does Citroën’s exit mean for the resale value of Citroën vehicles in Australia?
A: The resale value of Citroën vehicles may be impacted by the brand’s exit from the market. Current owners may want to consider trading in their Citroën for a Peugeot or another brand that will continue to be supported in Australia.

Q: Will Peugeot continue to be sold in Australia?
A: Yes, Peugeot will remain in Australia, and Stellantis plans to increase its focus on the brand, introducing new models and expanding its presence in the market.

Q: What are the alternatives for Citroën owners looking for a new car?
A: Peugeot offers a wide range of vehicles that combine European design with practicality and innovation. Visit Regan Peugeot in Melbourne to explore our latest models and find the perfect car for your needs.

Q: How can I learn more about Peugeot’s plans for the Australian market?
A: Visit Regan Peugeot in Melbourne or explore our website for the latest information on Peugeot’s offerings and future plans for the Australian market. Our team is here to help you make informed decisions about your next vehicle.